Brand Strategy MCQ (Multiple Choice Questions) PDF Download

The strategy of using individual family brand names is referred as

1. house of brands
2. strategy house
3. house of products
4. extended strategy

The branding strategies alternatively use by the marketer's do not include

1. individual brand names
2. company brand name
3. sub-brand name
4. variant brands

The offering of all brands and the brand lines by a particular Company is considered as

1. Company portfolio
2. brand portfolio
3. brand line portfolio
4. corporate portfolio

In designing the brand portfolio, the focus is always on

1. maximum market coverage
2. minimum market coverage
3. categorize market coverage
4. brand house coverage

When the bands are introduced to compete with the competitors thus the brands are classified as

1. flankers
2. competitive
3. variant brand
4. sub variant brands