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Brand Strategy MCQ Questions with Answers PDF Download eBook

Brand Strategy Multiple Choice Questions (MCQ) to practice brand strategy quiz answers PDF, online marketing management worksheets for online degrees. Solve creating brand equity Multiple Choice Questions and Answers (MCQs), "Brand Strategy" quiz questions and answers for business management degree online. Learn branding strategy in marketing, brand equity in marketing, measuring brand equity, customer equity test prep for online courses for business management degree.

"The strategy of using individual family brand names is referred as" Multiple Choice Questions (MCQ) on brand strategy with choices house of brands, strategy house, house of products, and extended strategy for business management degree online. Solve brand strategy quiz questions for merit scholarship test and certificate programs for online BS business administration.

MCQs on Brand Strategy PDF Download eBook

MCQ: The strategy of using individual family brand names is referred as

  1. house of brands
  2. strategy house
  3. house of products
  4. extended strategy


MCQ: The branding strategies alternatively use by the marketer's do not include

  1. individual brand names
  2. company brand name
  3. sub-brand name
  4. variant brands


MCQ: The offering of all brands and the brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio


MCQ: In designing the brand portfolio, the focus is always on

  1. maximum market coverage
  2. minimum market coverage
  3. categorize market coverage
  4. brand house coverage


MCQ: When the bands are introduced to compete with the competitors thus the brands are classified as

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands