Brand Dynamics MCQ (Multiple Choice Questions) PDF Download

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

1. presence
2. brand relevance
3. performance
4. advantage

In brand dynamics, the belief for delivering product performance on consumer's short list is classified as

1. presence
2. brand relevance
3. brand performance
4. advantage

In brand dynamics, the emotional and rational attachments of specific brands is considered as

1. bonding
2. brand relationship
3. brand evidence
4. brand existence

In brand dynamics, the relevance to consumer needs within an affordable price is classified as

1. performance
2. advantage
3. presence
4. brand relevance

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as

1. brand advantage
2. brand presence
3. brand performance
4. brand decline