Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF - 4

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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The business buying situation in which the buyer reorders same order again and again on routine basis is

A) new task

B) modified rebuy

C) straight rebuy

D) solutions selling

MCQ 17: The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as

A) inbound promotion

B) outbound promotion

C) organizational promotion

D) consumer promotions

MCQ 18: The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as

A) experience curve

B) learning curve

C) costing curve

D) pricing curve

MCQ 19: The customers of products or services in product life cycles introductory stage are classified as

A) innovators

B) early adopters

C) middle majority

D) laggards

MCQ 20: The pricing strategy in which the company determines price it will make the targeted return is classified as

A) target return pricing

B) markup return pricing

C) learning pricing

D) marginal pricing

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