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Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 18)

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Free Retailing and Wholesaling Strategy MCQs App Download: Pure tangible good and pure services are two extremes of; MCQ with answers: exchange of goods, market offering, ownership, and logistic channels. Solve What is a Product Quiz Questions, download Google e-Book (Free Chapter) to manage study schedules.

Retailing & Wholesaling Strategy MCQs – Practice Test 5 PDF Download

MCQ 21: The portable factory equipment such as lift trucks is an example of:

  1. industrial accessory equipment
  2. industrial office equipment
  3. fixed equipment
  4. installation

MCQ 22: The pure tangible good and pure services are two extremes of:

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels

MCQ 23: The question of buyer "what I am really buying?" is addresses in strategy called:

  1. targeting strategy
  2. intangible products
  3. positioning statement
  4. customer core value

MCQ 24: The pricing strategy used to set prices for products that are optional with the main product bought is called:

  1. competitive pricing
  2. captive product pricing
  3. optional product pricing
  4. product line pricing

MCQ 25: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of:

  1. promotional pricing
  2. geographical pricing
  3. cyclical pricing
  4. short term pricing

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