BBA Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Multiple Choice Questions (MCQs) PDF Download - 5

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The MCQ: The portable factory equipment such as lift trucks is an example of; "Retailing and Wholesaling Strategy" App Download [Free] with answers: industrial office equipment, industrial accessory equipment, fixed equipment, and installation to learn online schools courses. Solve What is a Product Quiz Questions, download Google eBook (Free Sample) for online college classes.

Retailing & Wholesaling Strategy MCQ with Answers PDF Download: Quiz 5

MCQ: 21

The portable factory equipment such as lift trucks is an example of

  1. industrial accessory equipment
  2. industrial office equipment
  3. fixed equipment
  4. installation
MCQ: 22

The pure tangible good and pure services are two extremes of

  1. market offering
  2. exchange of goods
  3. ownership
  4. logistic channels
MCQ: 23

The question of buyer "what I am really buying?" is addresses in strategy called

  1. targeting strategy
  2. intangible products
  3. positioning statement
  4. customer core value
MCQ: 24

The pricing strategy used to set prices for products that are optional with the main product bought is called

  1. competitive pricing
  2. captive product pricing
  3. optional product pricing
  4. product line pricing
MCQ: 25

The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of

  1. promotional pricing
  2. geographical pricing
  3. cyclical pricing
  4. short term pricing

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Retailing & Wholesaling Strategy App (Android & iOS)

Retailing & Wholesaling Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (iOS & Android)