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Principles of Marketing MCQs – Practice Test 2 (Chapter 18)

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Retailing & Wholesaling Strategy MCQ – Practice Test 2 PDF Download

MCQ 6: The distribution of branded products through one or few outlets is called:

  1. unsought products
  2. industrial products
  3. specialty products
  4. augmented products

MCQ 7: In PLC stages, the stage in which the company's investment costs mount is classified as:

  1. testing stage
  2. development stage
  3. buying stage
  4. merger stage

MCQ 8: The competitors in the growth stage of product life cycle are:

  1. few
  2. growing number
  3. stable but begins declining
  4. declining number

MCQ 9: Finding and developing the alternative concepts is part of:

  1. concept development
  2. product development
  3. customer retention
  4. supply chain management

MCQ 10: The maintenance and business advisory services are included in:

  1. business services
  2. business supplies
  3. industry capital items
  4. accessory equipment

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