Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 18)

Retailing and Wholesaling Strategy Notes Questions with Answers PDF Download – Test 4

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The MCQ: The stage in which the problem or need is recognized by consumers is classified as; "Retailing and Wholesaling Strategy Notes" App APK Download with answers: information search, need recognition, and evaluation of alternatives for marketing certifications online. Practice Sales Force Management Quiz Questions, download Kobo e-Book (Free Chapter) for marketing certifications online.

Retailing & Wholesaling Strategy MCQs – Practice Test 4 PDF Download

MCQ: 16

The stage in which the problem or need is recognized by consumers is classified as

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c
MCQ: 17

The after-sale services are part of

  1. segmented products
  2. less convenient products
  3. augmented products
  4. convenient tangible products
MCQ: 18

The fourth step in process of new product development is

  1. developing marketing strategy
  2. developing production schedule
  3. developing introductory test
  4. developing new candidate's pool
MCQ: 19

The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as

  1. basing point pricing
  2. uniform delivered pricing
  3. freight on board origin pricing
  4. zone pricing
MCQ: 20

The products that consumer doses not really consider buying is classified as

  1. unsought consumer products
  2. sought services
  3. sought industrial product
  4. unsought augmented product

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