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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 18)

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Retailing & Wholesaling Strategy MCQs – Practice Test 4 PDF Download

MCQ 16: The stage in which the problem or need is recognized by consumers is classified as:

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c

MCQ 17: The after-sale services are part of:

  1. segmented products
  2. less convenient products
  3. augmented products
  4. convenient tangible products

MCQ 18: The fourth step in process of new product development is:

  1. developing marketing strategy
  2. developing production schedule
  3. developing introductory test
  4. developing new candidate's pool

MCQ 19: The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as:

  1. basing point pricing
  2. uniform delivered pricing
  3. freight on board origin pricing
  4. zone pricing

MCQ 20: The products that consumer doses not really consider buying is classified as:

  1. unsought consumer products
  2. sought services
  3. sought industrial product
  4. unsought augmented product

Retailing & Wholesaling Strategy Exam Prep – Principles of Marketing Notes App & e-Book

Consumer Markets and Buyer Behavior MCQs
Analyzing Marketing Environment MCQs
Pricing Strategy MCQs
Pricing: Capturing Customer Value MCQs
Business Markets and Buyer Behavior MCQs
Managing Marketing Information: Customer Insights MCQs
Global Marketplace MCQs
Personal Selling and Sales Promotion MCQs

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