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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 6 (Chapter 17)

Products, Services and Brands MCQ with Answers PDF Download – Test 6

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Study Principles of Marketing MCQ App (iOS & Android) with MCQ: "Services does not result in"; with answers: ownership of anything, buying of anything, selling of anything, and marketing of anything. Practice Market Segmentation Quiz Questions, download Apple Book (Free Chapter) to build strategic thinking.

Products, Services & Brands MCQ – Practice Test 6 PDF Download

MCQ 26: The services does not result in:

  1. buying of anything
  2. ownership of anything
  3. selling of anything
  4. marketing of anything

MCQ 27: The products that requires aggressive personal selling efforts are considered as:

  1. sought specialty products
  2. augmented industrial product
  3. unsought shopping products
  4. unsought consumer products

MCQ 28: The products such as major household appliances like TVs and refrigerators are classified as:

  1. convenience sought products
  2. unsought industrial products
  3. sought non-specialty products
  4. shopping products

MCQ 29: The fixed equipment such as office generators, drill presses and elevators are classified as:

  1. industry capital items
  2. industry material and parts
  3. office equipment
  4. specialty industrial products

MCQ 30: The retail stores such as Best Buy, Staples and Pet Smart are examples of:

  1. superstore
  2. outbound stores
  3. inbound stores
  4. intensive stores

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