Principles of Marketing Exam MCQs – Practice Test 12 (Chapter 13)

New Product Development Notes Questions with Answers PDF – Test 12

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New Product Development Notes Q&A PDF Download – Practice Test 12

MCQ 56: If the product ideas source is company's own research and development department, it is said to be:

internal idea sources
external idea sources
systematic idea sources
resourcing

MCQ 57: The methods used to determine total budget for advertising its market offerings are:

affordable method
competitive parity method
percentage of sales method
all of above

MCQ 58: The 'differentiated marketing' is also called:

mass marketing
segmented marketing
concentrated marketing
micromarketing

MCQ 59: The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called:

print and broadcast media
word-of-mouth influence
buzz marketing
display and online media

MCQ 60: The first step in process of developing new-product must be:

idea generation
idea screening
concept development and testing
business analysis

New Product Development Exam Prep – Principles of Marketing Notes App & e-Book

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