Principles of Marketing Certification MCQs – Practice Test 11 (Chapter 13)

New Product Development Quiz with Answers PDF Download – Test 11

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New Product Development Quiz – Practice Test 11 PDF Download

MCQ 51: In product life cycle, the new products are cause of:

growth
maturity
decline
loss

MCQ 52: The testing technique in which researchers measure customers responses to new products is called:

controlled test markets
simulated test markets
free test markets
uncontrolled test markets

MCQ 53: The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as:

integrated marketing communications
integrated strategic channels
integrated outbound channels
none of the above

MCQ 54: Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as:

sales promotion
personal selling
public relations
advertising

MCQ 55: The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as:

percentage of sales method
affordable method
competitive parity method
objective and task method

Principles of Marketing Quiz App & e-Book – New Product Development Certification Guide

Introduction to Marketing MCQs

Marketing Communications: Customer Value MCQs

Customer Driven Marketing Strategy MCQs

Direct and Online Marketing MCQs

Consumer Markets and Buyer Behavior MCQs

Managing Marketing Information: Customer Insights MCQs

Retailing and Wholesaling Strategy MCQs

Company and Marketing Strategy MCQs

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