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Principles of Marketing Competitive Exam MCQs – Practice Test 13 (Chapter 13)

New Product Development MCQs with Answers PDF Download – Test 13

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Download the "New Product Development MCQs" App: Process of buying a license or copyrights to produce any other company's product is called; MCQ with answers: repetition, acquisition, merger, and new packaging of product. Solve Market Segmentation Quiz Questions, download Google e-Book (Free Chapter) to improve career readiness.

New Product Development MCQs – Practice Test 13 PDF Download

MCQ 61: The communication channels such as buzz marketing and word-of-mouth influence are classified as:

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

MCQ 62: The process of buying a license or copyrights to produce any other company's product is called:

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

MCQ 63: After company has positioned itself, it should take steps to:

  1. communicate the positioning
  2. differentiation
  3. establish distribution channels
  4. none of above

MCQ 64: According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called:

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

MCQ 65: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. occasion segmentation

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