Principles of Marketing Competitive Exam MCQs – Practice Test 13 (Chapter 13)

New Product Development Multiple Choice Questions and Answers PDF – Test 13

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Free New Product Development MCQs App Download: Process of buying a license or copyrights to produce any other company's product is called; MCQ with answers: repetition, acquisition, merger, and new packaging of product. Solve Market Segmentation Quiz Questions, download Google e-Book (Free Chapter) to improve career readiness.

New Product Development MCQs with Answers PDF Download – Test 13

MCQ 61: The communication channels such as buzz marketing and word-of-mouth influence are classified as:

non-personal communication channels
non-emotional communication channels
personal communication channels
irrational communication channels

MCQ 62: The process of buying a license or copyrights to produce any other company's product is called:

acquisition
repetition
merger
new packaging of product

MCQ 63: After company has positioned itself, it should take steps to:

communicate the positioning
differentiation
establish distribution channels
none of above

MCQ 64: According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called:

sales promotion
personal selling
public relations
advertising

MCQ 65: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of:

geographic segmentation
income segmentation
psychographic segmentation
occasion segmentation

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