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Principles of Marketing MCQs – Practice Test 16 (Chapter 6)

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Customer Driven Marketing Strategy MCQs – Practice Test 16 PDF Download

MCQ 76: The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as:

  1. corporate website
  2. marketing website
  3. branding website
  4. viral website

MCQ 77: Value proposition consists of:

  1. Differentiation
  2. Segmentation & targeting
  3. Positioning
  4. Both a and c

MCQ 78: The types of major online marketing domains includes:

  1. business to consumer
  2. business to business
  3. consumer to business
  4. all of above

MCQ 79: The online journals where people post their reviews and thoughts on narrow topic are classified as:

  1. business domain website
  2. corporate website
  3. blogs
  4. marketing website

MCQ 80: The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as:

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing

Customer Driven Marketing Strategy Notes App & e-Book – Principles of Marketing Admission Tests

Marketing Channels MCQs
Global Marketplace MCQs
Retailing and Wholesaling Strategy MCQs
Introduction to Marketing MCQs
Sustainable Marketing: Social Responsibility and Ethics MCQs
Customer Driven Marketing Strategy MCQs
Personal Selling and Sales Promotion MCQs
Products, Services and Brands MCQs

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