Principles of Marketing MCQs – Practice Test 8 (Chapter 5)

Consumer Markets and Buyer Behavior Notes Questions and Answers PDF – Test 8

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Consumer Markets & Buyer Behavior Notes Q&A PDF Download – Practice Test 8

MCQ 36: The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as:

point of purchase promotion
trade promotion
event promotion
off deal promotion

MCQ 37: The last step in personal selling process is:

present and demonstrate
follow up
closing
approach

MCQ 38: The demand of business buyers is derived from:

final consumer demand
raw materials suppliers
production controller
logistic managers

MCQ 39: The pricing strategy in which the products are differentiated on the basis of value added features is classified as:

differentiated pricing
competitive pricing
value added pricing
quality added pricing

MCQ 40: The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as:

customer sales force structure
product sales force structure
indirect sales force structure
territorial sales force structure

Consumer Markets & Buyer Behavior Notes App & e-Book – Principles of Marketing Admission Tests

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