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Consumer Markets & Buyer Behavior MCQs – Practice Test 8 PDF Download

MCQ 36: The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as:

  1. point of purchase promotion
  2. trade promotion
  3. event promotion
  4. off deal promotion

MCQ 37: The last step in personal selling process is:

  1. present and demonstrate
  2. follow up
  3. closing
  4. approach

MCQ 38: The demand of business buyers is derived from:

  1. final consumer demand
  2. raw materials suppliers
  3. production controller
  4. logistic managers

MCQ 39: The pricing strategy in which the products are differentiated on the basis of value added features is classified as:

  1. differentiated pricing
  2. competitive pricing
  3. value added pricing
  4. quality added pricing

MCQ 40: The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as:

  1. customer sales force structure
  2. product sales force structure
  3. indirect sales force structure
  4. territorial sales force structure

Consumer Markets & Buyer Behavior Notes App & e-Book – Principles of Marketing Admission Tests

Sustainable Marketing: Social Responsibility and Ethics MCQs
Company and Marketing Strategy MCQs
Personal Selling and Sales Promotion MCQs
Retailing and Wholesaling Strategy MCQs
Pricing: Capturing Customer Value MCQs
Direct and Online Marketing MCQs
Marketing Communications: Customer Value MCQs
Marketing Channels MCQs

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