Principles of Marketing MCQs – Practice Test 9 (Chapter 5)

Consumer Markets and Buyer Behavior MCQs with Answers PDF Download – Test 9

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Consumer Markets & Buyer Behavior MCQs – Practice Test 9 PDF Download

MCQ 41: The employees of company can also contribute in idea generation and this source can be best classified as:

internal idea sources
external idea sources
off shoring ideas
outdated ideas

MCQ 42: The promotional products used in consumer promotion are also classified as:

price packs
advertising specialties
sweepstakes
cash rebates

MCQ 43: The products that are bought without detailed comparisons are best classified as:

sought products
unsought products
less convenient products
convenient products

MCQ 44: The logistic network through which the unwanted or excess products by resellers or consumers is classified as:

inbound distribution
outbound distribution
forward distribution
reverse distribution

MCQ 45: The value creating activities carried by internal departments of company are classified as:

Value chain
Value delivery network
Portfolio analysis
None of above

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