Principles of Marketing MCQs – Practice Test 7 (Chapter 5)

Consumer Markets and Buyer Behavior Quiz with Answers PDF Download – Test 7

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Consumer Markets & Buyer Behavior Quiz – Practice Test 7 PDF Download

MCQ 31: In business buying process, the group who furnish the information to evaluate alternatives is classified as:

user
influencer
decider and gatekeeper
buyer

MCQ 32: The business buying process starts with the:

problem recognition
general need description
product specification
supplier search

MCQ 33: The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as:

pre-approach
sales nomination
qualifying
prospecting

MCQ 34: The close factors affecting the company's ability to serve its customers are referred as:

Microenvironment
Macro environment
Both a and b
None of the above

MCQ 35: The whole sellers and retailers buying behavior is classified as:

business buyer behavior
derived demand
business buying process
cognitive dissonance

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