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Principles of Marketing Entrance Exam: Practice Test 6 (Chapter 5)
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The Macro environment does not includes
A company's microenvironment, the 'media publics' consists of
The roughly and detailed estimation of market size, product price and development costs is classified as
The pricing strategy in which the standard markup is added into the cost of market offering is classified as
The perceptions of the customer about the value of products are considered to set the
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