Principles of Marketing MCQs - Chapter 5
Consumer Markets and Buyer Behavior Trivia Questions and Answers PDF - 8
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The MCQ Quiz: Sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as; "Consumer Markets and Buyer Behavior" App APK Download (Free) with answers trade promotion, point of purchase promotion, event promotion, and off deal promotion to learn online MBA marketing courses. Practice psychological factors quiz questions, download Kindle eBook (Free Sample) for master's degree in business administration.
Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as
- point of purchase promotion
- trade promotion
- event promotion
- off deal promotion
MCQ 37: The last step in personal selling process is
- present and demonstrate
- follow up
- closing
- approach
MCQ 38: The demand of business buyers is derived from
- final consumer demand
- raw materials suppliers
- production controller
- logistic managers
MCQ 39: The pricing strategy in which the products are differentiated on the basis of value added features is classified as
- differentiated pricing
- competitive pricing
- value added pricing
- quality added pricing
MCQ 40: The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as
- customer sales force structure
- product sales force structure
- indirect sales force structure
- territorial sales force structure
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marketing management MCQ with Answers
- Consumers who buy branded products are classified as
- System in which company creates partnerships with different channels to deliver their
- Narrowly defined consumer group seeking the mix of benefits in a segment is classified as
- Purchasing agents of the companies in business markets dominate the
- Goods that are frequently and immediately bought by consumer's are classified as
- Specific brand lines supplied to specific retailers are classified as
Consumer Markets & Buyer Behavior MCQ Book Questions
- Business buying situation in which the buyer reorders same order again and
- Process of introducing a new product into market is called
- Macro environment does not includes
- In business buying process, the group who furnish the information to evaluate alternatives is classified as
- Sales promotion tool through which resellers are persuaded to carry brand, provide
- Employees of company can also contribute in idea generation and this source