Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Multiple Choice Questions (MCQs) PDF Download - 1

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The products that are sold through wide spread distribution network are classified as

convenience products
shopping products
unsought products
sought consumer products

MCQ 2: The 'banking services' and 'hotel services' are examples of

products
commodities
barter system
offered services

MCQ 3: The product packaging is said to be part of

actual product
positioning strategy
competitive strategy
value proposition

MCQ 4: The products that are bought to be used in conduct of business is called

consumer products
industrial products
augmented products
core customer value

MCQ 5: The BlackBerry specific product design with QWERTY keyboard is an example of

product experience
intangible products
tangible product
services

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