Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Quiz Questions and Answers PDF - 3

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The Quiz: Personal selling technique is frequently used in marketing mix designed for; "Products, Services and Brands" App Download iOS & Android (Free) with answers specialty industrial products, sought industrial products, shopping consumer products and augmented products for online marketing classes. Study what is a product quiz questions, download Amazon eBook (Free Sample) for grad cert business administration.

Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The personal selling technique is frequently used in marketing mix designed for

sought industrial products
specialty industrial products
shopping consumer products
augmented products

MCQ 12: The products that customers buy after comparing suitability of products are classified as

non-shopping products
shopping products
specialty products
unsought products

MCQ 13: The industry installations consists of major purchases such as

buildings
fixed equipment
accessory and office equipment
all of above

MCQ 14: The 'preplanned funeral services' are classified as

unsought services
augmented services
industrial services
specialty products

MCQ 15: The third step of cost based pricing is to

design a product
determine cost of product
set price based on cost
convince buyer about products value

Principles Of Marketing Mock Tests

Analyzing Marketing Environment MCQs

Marketing Channels MCQs

Customer Driven Marketing Strategy MCQs

Pricing Strategy MCQs

Consumer Markets and Buyer Behavior MCQs

Managing Marketing Information: Customer Insights MCQs

Global Marketplace MCQs

Direct and Online Marketing MCQs

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