Participants: Business Buying Process Quiz Questions and Answers PDF - 17

MCQ 81: The telephone operators and receptionists who prevent contacts to deciders are classified as

1. initiators
2. influencers
3. buyers
4. gatekeepers

MCQ 82: The groups that people think to join are classified as

1. leader groups
2. party groups
3. aspiration groups
4. associative groups

MCQ 83: The sales forecast is graphically shown, the horizontal axis shows

1. raw material cost
2. production
3. sales
4. marketing effort

MCQ 84: The way how information taken out from customer's memory or mind is classified as

1. memory revival
2. memory retrieval
3. memory encoding
4. memory decoding

MCQ 85: The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as

1. lexicographic heuristics
2. eliminating-by-acceptance heuristic
3. heuristics
4. conjunctive heuristic