Managing Marketing Effort Quiz Questions Download PDF 16

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Quiz on Managing Marketing Effort Download PDF 16

Managing Marketing Effort Quiz

MCQ: The international markets can be segmented on the basis of factors such as

  1. geographic location
  2. cultural factors
  3. economic factors
  4. all of above

D

Personal factors Quiz

MCQ: As soon as the ideas are shortlisted, the best idea leads to development of

  1. product concept
  2. production phase
  3. production screening
  4. none of above

A

Customer Value Based Pricing Quiz

MCQ: The adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

C

Market Segmentation Quiz

MCQ: The kind of product mix and marketing mix which appeals large number of buyers is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

Psychological Factors Quiz

MCQ: The field sales force is also called as

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. none of the above

B