BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 18

Participants in Business Buying Process MCQ (Multiple Choice Questions) PDF - 18

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Participants in Business Buying Process Questions and Answers PDF Download: Quiz 18

MCQ 86: The most successful products are those which are

A) differentiated
B) solve customer problems
C) offering customer value proposition
D) all of above

MCQ 87: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) benefit segmentation

MCQ 88: The 'non-probability sample' includes

A) stratified random sample
B) cluster sample
C) simple random sample
D) convenience sample

MCQ 89: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

A) differentiable segment
B) non-differentiable segments
C) intermarket segmentation
D) intramarket segmentation

MCQ 90: The kind of information consumer obtains from advertising campaigns and sales people is classified as

A) personal sources
B) commercial sources
C) experiential sources
D) all of above

Principles Of Marketing Exam Prep Tests

Participants in Business Buying Process Learning App & Free Study Apps

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Participants in Business Buying Process App (Android & iOS)

Participants in Business Buying Process App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)