Major Influences on Business Buying Behavior Quiz Questions Download PDF 19

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Quiz on Major Influences on Business Buying Behavior Download PDF 19

Major Influences on Business Buying Behavior Quiz

MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

Sales Force Management Quiz

MCQ: The pricing strategy whose steps are setup between different lines of product offered by same organization is called

  1. optional pricing
  2. product line pricing
  3. competitive pricing
  4. captive pricing

B

Company Wide Strategic Planning Quiz

MCQ: The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

  1. branding analysis
  2. premium analysis
  3. competitor analysis
  4. corporate analysis

C

Marketing Research Quiz

MCQ: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

Market Segmentation Quiz

MCQ: The segment that could be reached easily and well served is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

C