Principles of Marketing Practice Tests
Principles of Marketing Online Tests
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MCQ 1: The international markets can be segmented on the basis of factors such as
MCQ 2: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of
MCQ 3: Segmentation of international markets on the basis of stability of governments is included in
MCQ 4: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of
MCQ 5: The market segments must be
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