Bachelor Of Business Administration

Principles of Marketing MCQs

BBA: Principles of Marketing MCQs - Subtopic

Logistics Functions MCQ with Answers

Logistics Functions Multiple Choice Questions (MCQ) to solve logistics functions quiz answers PDF worksheet, principles of marketing test for online courses. Practice pricing: capturing customer value Multiple Choice Questions and Answers (MCQs), "Logistics Functions" quiz questions and answers for online business management classes. Learn what is price, customer value based pricing test prep for online schools for business management degrees.

"The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of" Multiple Choice Questions (MCQ) on logistics functions with choices geographic segmentation, income segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Solve logistics functions quiz questions for merit scholarship test and certificate programs for free online classes.

MCQs on Logistics Functions

1.

The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

2.

The positioning statement must state the category of brands and its

points of differences
price
place
distribution channel

3.

The 'local or individual marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

4.

The competitive marketing strategies plays a role in companies

positioning strategy
targeting strategy
differentiation
market segmentation

5.

The marketing strategy which does not focus on the difference between the consumer needs is called

mass marketing
segmented marketing
niche marketing
micromarketing