Bachelor Of Business Administration

Principles of Marketing MCQs

BBA: Principles of Marketing MCQs - Subtopic

Logistics Functions MCQ with Answers

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Logistics Functions Multiple Choice Questions (MCQ) to solve logistics functions quiz answers PDF worksheet, principles of marketing test for online courses. Practice pricing: capturing customer value Multiple Choice Questions and Answers (MCQs), "Logistics Functions" quiz questions and answers for online business management classes. Learn what is price, customer value based pricing test prep for online schools for business management degrees.

"The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of" Multiple Choice Questions (MCQ) on logistics functions with choices geographic segmentation, income segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Solve logistics functions quiz questions for merit scholarship test and certificate programs for free online classes.

MCQs on Logistics Functions

1.

The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

2.

The positioning statement must state the category of brands and its

points of differences
price
place
distribution channel

3.

The 'local or individual marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

4.

The competitive marketing strategies plays a role in companies

positioning strategy
targeting strategy
differentiation
market segmentation

5.

The marketing strategy which does not focus on the difference between the consumer needs is called

mass marketing
segmented marketing
niche marketing
micromarketing

More Subtopics from Principles Of Marketing

marketing management Chapters
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Principles of Marketing Chapters
Personal Selling and Sales Promotion MCQsCompany and Marketing Strategy MCQsCompetitive Advantage MCQsPricing: Capturing Customer Value MCQsProducts, Services and Brands MCQsDirect and Online Marketing MCQsMarketing Channels MCQs
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Principles of Marketing Questions
The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example ofThe kind of cost which does not vary with the level ofThe products that are sold through wide spread distribution network are classified asThe good, service or idea that is perceived as new by potentialThe 'banking services' and 'hotel services' are examples ofThe Royal Caribbean hotel chain which targets families and high energy couples is an example of