Principles of Marketing Online Tests
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Logistics Functions MCQs: Questions and Answers PDF Download
The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
The positioning statement must state the category of brands and its
- points of differences
- price
- place
- distribution channel
The 'local or individual marketing' is also called as
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
The competitive marketing strategies plays a role in companies
- positioning strategy
- targeting strategy
- differentiation
- market segmentation
The marketing strategy which does not focus on the difference between the consumer needs is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
Principles Of Marketing Practice Tests
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
Principles of Marketing Practice Tests
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Financial Markets MCQ Questions
- Risk of financial institutions which states mismatching asset maturities and liability maturities, is classified as
- Value of conversion option to bond holder is $550 and rate of return on non-convertible bond is $270 then rate of return on convertible bond is
- Names of foreign bonds are used to denote
- Type of preferred stock in which dividend does not increase or decrease with increase or decrease in profit of firm is classified as
- If equilibrium interest rate decreases and curve of funding supplied shifts to right and downwards, then impact on spending will
Logistics Functions MCQs Book Questions
- According to 'Maslow's hierarchy of needs', needs for food, shelter and clothing are classified as
- Markets in which goods are bought for personal consumption by individuals and households are called
- Considering types of retailer stores, one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as
- That minor stimuli which determines when and how customer will respond in certain way is called
- Strategy that focuses on smaller segments and attract only few competitors is called