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Principles of Marketing Prep Tests

Principles of Marketing Tests

Logistics Functions MCQ with Answers PDF Download

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Marketing: Logistics Functions MCQs PDF Download

MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The positioning statement must state the category of brands and its

A) points of differences
B) price
C) place
D) distribution channel

MCQ: The 'local or individual marketing' is also called as

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

MCQ: The competitive marketing strategies plays a role in companies

A) positioning strategy
B) targeting strategy
C) differentiation
D) market segmentation

MCQ: The marketing strategy which does not focus on the difference between the consumer needs is called

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

Practice Tests: Principles Of Marketing Exam Prep

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