Business Administration Degree Courses

Principles of Marketing MCQs

Principles of Marketing MCQ Questions - Topic

Logistics Functions MCQ with Answers PDF

Logistics Functions Multiple Choice Questions (MCQ), Logistics Functions quiz answers PDF with principles of marketing career tests for online courses. Practice pricing: capturing customer value Multiple Choice Questions and Answers (MCQs), Logistics Functions quiz questions for online business management classes. Logistics Functions Interview Questions PDF: what is price, customer value based pricing test prep for online schools for business management degrees.

"The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of" MCQ PDF on logistics functions with choices geographic segmentation, income segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Practice logistics functions quiz questions for merit scholarship test and certificate programs for free online classes.

MCQs on Logistics Functions Quiz

MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ: The positioning statement must state the category of brands and its

points of differences
price
place
distribution channel

MCQ: The 'local or individual marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ: The competitive marketing strategies plays a role in companies

positioning strategy
targeting strategy
differentiation
market segmentation

MCQ: The marketing strategy which does not focus on the difference between the consumer needs is called

mass marketing
segmented marketing
niche marketing
micromarketing