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Market Segmentation MCQs Quiz Online PDF Download eBook

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"The companies that targets market very narrowly is called" Multiple Choice Questions (MCQ) on market segmentation with choices mass marketing, segmented marketing, niche marketing, and micromarketing for online business administration school. Practice market segmentation quiz questions for merit scholarship test and certificate programs for online schools for business administration.

MCQs on Market Segmentation PDF Download eBook

MCQ: The companies that targets market very narrowly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

D

MCQ: Niche marketing helps more in

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store

A

MCQ: The Toyota Corporation which produces several different brands of cars is an example of

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

MCQ: The Royal Caribbean hotel chain which targets families and high energy couples is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

B