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Principles of Marketing MCQs

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Market Segmentation MCQ Quiz Online

Learn Market Segmentation Multiple Choice Questions (MCQ), Market Segmentation quiz answers PDF to study principles of marketing online course for principles of marketing classes. Customer Driven Marketing Strategy Multiple Choice Questions and Answers (MCQs), Market Segmentation quiz questions for online business administration school. "Market Segmentation MCQ" PDF Book: market targeting, market segmentation test prep for online classes business administration.

"The companies that targets market very narrowly is called" MCQ PDF: market segmentation with choices mass marketing, segmented marketing, niche marketing, and micromarketing for online business administration school. Study market segmentation quiz questions for merit scholarship test and certificate programs for online schools for business administration.

MCQs on Market Segmentation Quiz

MCQ: The companies that targets market very narrowly is called

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ: Niche marketing helps more in

smaller firms
larger firms
business giants
retail store

MCQ: The Toyota Corporation which produces several different brands of cars is an example of

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ: The Royal Caribbean hotel chain which targets families and high energy couples is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

attainable segment
measureable segment
accessible segment
substantial segment