Principles of Marketing Practice Tests
Principles of Marketing Online Tests
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MCQ 1: The companies that targets market very narrowly is called
MCQ 2: Niche marketing helps more in
MCQ 3: The Toyota Corporation which produces several different brands of cars is an example of
MCQ 4: The Royal Caribbean hotel chain which targets families and high energy couples is an example of
MCQ 5: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
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