Principles Of Marketing Practice Test 22

Product Mix Pricing Strategies MCQ Questions PDF - 22

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Marketing: Product Mix Pricing Strategies MCQ Quiz PDF Download

MCQ: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of

A) event promotion

B) off deal promotion

C) trade promotions

D) business promotions

MCQ: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

A) physiological needs

B) social needs

C) safety needs

D) esteem needs

MCQ: The products that customers buy after comparing suitability of products are classified as

A) non-shopping products

B) shopping products

C) specialty products

D) unsought products

MCQ: According to sustainable marketing, the major movements includes

A) consumerism

B) seller's extremism

C) environmentalism

D) both a and c

MCQ: If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

A) $14.67

B) $18.67

C) $20.67

D) $25.67

Mock Tests: Principles Of Marketing Course Prep

Measuring and Managing Return on Marketing Investment MCQs

New Product Pricing Strategies MCQs

Discount and Allowance Pricing MCQs

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

Marketing Research MCQs

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