Principles of Marketing MCQs - Chapter 5
Consumer Markets and Buyer Behavior Quiz Questions and Answers PDF - 7
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The Quiz: In business buying process, the group who furnish the information to evaluate alternatives is classified as; "Consumer Markets and Buyer Behavior" App Download iOS & Android (Free) with answers influencer, user, decider and gatekeeper and buyer for online marketing classes. Study buyer decision processes quiz questions, download Amazon eBook (Free Sample) for online business administration school.
Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 7
MCQ 31: In business buying process, the group who furnish the information to evaluate alternatives is classified as
- user
- influencer
- decider and gatekeeper
- buyer
MCQ 32: The business buying process starts with the
- problem recognition
- general need description
- product specification
- supplier search
MCQ 33: The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as
- pre-approach
- sales nomination
- qualifying
- prospecting
MCQ 34: The close factors affecting the company's ability to serve its customers are referred as
- Microenvironment
- Macro environment
- Both a and b
- None of the above
MCQ 35: The whole sellers and retailers buying behavior is classified as
- business buyer behavior
- derived demand
- business buying process
- cognitive dissonance
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- Marketing response which comes into action after the change happens is classified as
- In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as
- Organizational division which makes the decision on the amount of available resources is the part of
- First step in marketing research process is to
- Business markets buy phases, include
- Relatively high priced brands offer by company are classified as
Consumer Markets & Buyer Behavior MCQ Book Questions
- Cost based pricing strategy is also called
- Customers of products or services in product life cycles introductory stage are classified as
- If the fixed cost is $250000, variable cost is $30 and price is $40
- Pricing strategy in which the standard markup is added into the cost
- Close factors affecting the company's ability to serve its customers are referred as
- Pricing strategy in which the products are differentiated on the basis of