BBA Marketing Management MCQs - Chapter 1

Analyzing Business Markets Quiz Questions and Answers PDF - 11

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Analyzing Business Markets Questions & Answers PDF Download: MCQ Quiz 11

MCQ 51: The buying mode which requires additional participants at buyers and suppliers end is best classified as

modified buyers
modified task
modified rebuy
modified buy

MCQ 52: The markets which include buying from manufacturers rather than intermediaries is classified as

relative buyers
price sensitive buyers
business markets
consumer markets

MCQ 53: In modified rebuy, the suppliers that see opportunities to expand business are classified as

in-suppliers
out-suppliers
modified suppliers
new suppliers

MCQ 54: In new-task buying mode, the business buyer makes the

new decisions
modified purchases
fewest decision
most of the decision

MCQ 55: When customers are given with the perspective that allows the company to put its best services forward are classified as

framing
outsourcing
off shoring
selling

BBA Marketing Management Mock Tests

Collecting Information and Forecasting Demand MCQs

Identifying Market Segments and Targets MCQs

Creating Brand Equity MCQs

Developing Marketing Strategies and Plans MCQs

Crafting Brand Positioning MCQs

Integrated Marketing Channels MCQs

Creating Long-term Loyalty Relationships MCQs

Conducting Marketing Research MCQs

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