BBA Marketing Management MCQs - Chapter 1

Analyzing Business Markets Trivia Questions and Answers PDF - 12

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Analyzing Business Markets Questions & Answers PDF Download: MCQ Quiz 12

MCQ 56: The buying situation in which suppliers make effort to maintain quality of materials is classified as

straight rebuy
turned rebuy
new buy
purpose buying

MCQ 57: The individuals or groups that influence buying decision and provide information of alternatives are classified as

users
influencers
deciders
initiators

MCQ 58: The buying situation in which purchases are ordered from suppliers on an approved list is classified as

modified task
straight rebuy
new task
modified rebuy

MCQ 59: The individuals who use the products and initiate defining the product requirements are classified as

users
influencers
deciders
initiators

MCQ 60: The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as

consumer market
business market
organization market
large markets

BBA Marketing Management Mock Tests

Analyzing Consumer Markets MCQs

Crafting Brand Positioning MCQs

Designing and Managing Services MCQs

Collecting Information and Forecasting Demand MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

Product Strategy Setting MCQs

Integrated Marketing Channels MCQs

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