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BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 123

What is Organizational Buying Quiz Answers PDF - 123

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Marketing Management: What is Organizational Buying MCQs Quiz PDF Download

MCQ: The buying mode which requires additional participants at buyers and suppliers end is best classified as

A) modified buyers
B) modified task
C) modified rebuy
D) modified buy

MCQ: The level at which the primary characteristics of products are operated is classified as

A) reliability
B) durability
C) performance quality
D) conformance quality

MCQ: The activities and steps that inform and engage employees in building a brand is classified as

A) external marketing
B) internal marketing
C) internal branding
D) external branding

MCQ: The group of products includes the recognized product family in the product hierarchy is classified as

A) product line
B) product class
C) need family
D) product family

MCQ: In the buying process, the group that have indirect impact on consumers is classified as

A) primary groups
B) secondary groups
C) membership groups
D) formal groups

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