BBA Marketing Management Practice Test 123

What is Organizational Buying Quiz Answers PDF - 123

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Marketing Management: What is Organizational Buying MCQs Quiz PDF Download

MCQ: The buying mode which requires additional participants at buyers and suppliers end is best classified as

A) modified buyers

B) modified task

C) modified rebuy

D) modified buy

MCQ: The level at which the primary characteristics of products are operated is classified as

A) reliability

B) durability

C) performance quality

D) conformance quality

MCQ: The activities and steps that inform and engage employees in building a brand is classified as

A) external marketing

B) internal marketing

C) internal branding

D) external branding

MCQ: The group of products includes the recognized product family in the product hierarchy is classified as

A) product line

B) product class

C) need family

D) product family

MCQ: In the buying process, the group that have indirect impact on consumers is classified as

A) primary groups

B) secondary groups

C) membership groups

D) formal groups

Mock Tests: BBA Marketing Management Course Prep

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