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Marketing Research Process Quiz Questions and Answers PDF Download eBook p. 124

Practice Marketing Research Process quiz questions and answers, marketing research process MCQs with answers PDF to solve marketing management worksheet 124 for online graduate programs. Practice "Conducting Marketing Research" quiz questions with answers, marketing research process Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free marketing research process MCQs, marketing and customer value, service mix categories, what is organizational buying, discounts and allowances, marketing research process test prep for master's degree in business administration.

"The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be", marketing research process Multiple Choice Questions (MCQ) with choices ranking scale, rating scale, distribution scale, and intention scale for online BBA degree. Learn conducting marketing research questions and answers with free online certification courses for online business administration degree classes.

Quiz on Marketing Research Process PDF Download eBook

Marketing Research Process Quiz

MCQ: The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

  1. rating scale
  2. ranking scale
  3. distribution scale
  4. intention scale


Discounts and Allowances Quiz

MCQ: The extra payment awarded to resellers for their participation in special programs is classified as

  1. allowance
  2. offset discount
  3. seasonal discount
  4. equalizing discount


What is Organizational Buying Quiz

MCQ: The markets which include buying from manufacturers rather than intermediaries is classified as

  1. relative buyers
  2. price sensitive buyers
  3. business markets
  4. consumer markets


Service Mix Categories Quiz

MCQ: Considering the categories of services mix, the meal of restaurant is classified as example of

  1. pure services
  2. major service with minor goods
  3. tangible goods with accompanying services
  4. pure tangible goods


Marketing and Customer Value Quiz

MCQ: Most of the time, the company's specialized departments handle the

  1. support activities
  2. primary activities
  3. financial activities
  4. supplying activities