Principles of Marketing MCQs – Practice Test 9 (Chapter 13)

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New Product Development MCQs – Practice Test 9 PDF Download

MCQ 41: The market segmentation based on customers race and nationality is an example of:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 42: In the product life cycle decline stage, the marketing objective is to:

create product awareness
maximize the market share
defend market share and profits
reduce expenditure

MCQ 43: The theme of message content which directs to the audience sense of what is proper and right is classified as:

irrational appeal
moral appeal
rational appeal
emotional appeal

MCQ 44: The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as:

fads
customs
tradition
norms

MCQ 45: In the 'introduction stage' of product life cycle, the cost per customer is:

high
low
average
moderate

Principles of Marketing MCQs App & e-Book – New Product Development Study Guide

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New Product Development MCQs

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