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Principles of Marketing MCQs – Practice Test 15 (Chapter 13)

New Product Development Quiz with Answers PDF Download – Test 15

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New Product Development Quiz – Practice Test 15 PDF Download

MCQ 71: The clothing lines distribution as casual clothes and formal clothes is a classic example of:

  1. styles
  2. fashion
  3. norms
  4. followers

MCQ 72: The sales of market offering in growth stage of product life cycle are recorded as:

  1. low sales
  2. rapidly rising sales
  3. peak sales
  4. declining sales

MCQ 73: The tests in test marketing are:

  1. controlled test markets
  2. simulated test markets
  3. free test markets
  4. both a and b

MCQ 74: The 'marketing strategy statement' third part consists of:

  1. target market
  2. planned value proposition
  3. sales, profit goals, market share
  4. developing mission statement

MCQ 75: The new brands a company develops with its own resources and R&D efforts are called:

  1. new products
  2. existing products
  3. acquisition
  4. mergers

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