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Principles of Marketing MCQs – Practice Test 15 (Chapter 5)

Consumer Markets and Buyer Behavior Quiz Questions and Answers PDF – Download Test 15

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Consumer Markets & Buyer Behavior Quiz with Answers PDF Download – Test 15

MCQ 71: The new product pricing strategy through which the companies set lower prices to gain large market share is classified as:

  1. optional product pricing
  2. skimming pricing
  3. penetration pricing
  4. captive product pricing

MCQ 72: The SBU's considered as 'Cash Cows' requires:

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

MCQ 73: In business buying process, the group who manage and control information flow is classified as:

  1. user
  2. influencer
  3. decider
  4. gatekeeper

MCQ 74: The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as:

  1. supplier selection
  2. proposal solicitation
  3. supplier search
  4. order-routine specification

MCQ 75: In business buying process, the one who uses the product is called:

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

Consumer Markets & Buyer Behavior Quiz App & e-Book – Principles of Marketing Study Material

Marketing Channels MCQs
Global Marketplace MCQs
Pricing Strategy MCQs
Company and Marketing Strategy MCQs
Products, Services and Brands MCQs
Pricing: Capturing Customer Value MCQs
Introduction to Marketing MCQs
Direct and Online Marketing MCQs

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