Principles of Marketing MCQs – Practice Test 15 (Chapter 5)

Consumer Markets and Buyer Behavior Quiz with Answers PDF Download – Test 15

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Consumer Markets & Buyer Behavior Quiz – Practice Test 15 PDF Download

MCQ 71: The new product pricing strategy through which the companies set lower prices to gain large market share is classified as:

optional product pricing
skimming pricing
penetration pricing
captive product pricing

MCQ 72: The SBU's considered as 'Cash Cows' requires:

Heavy investment
Less investments
More marketing
Both a and c

MCQ 73: In business buying process, the group who manage and control information flow is classified as:

user
influencer
decider
gatekeeper

MCQ 74: The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as:

supplier selection
proposal solicitation
supplier search
order-routine specification

MCQ 75: In business buying process, the one who uses the product is called:

user
influencer
decider and gatekeeper
buyer

Consumer Markets & Buyer Behavior Quiz App & e-Book – Principles of Marketing Study Material

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Consumer Markets and Buyer Behavior MCQs

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