Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing MCQs – Practice Test 16 (Chapter 5)

Consumer Markets and Buyer Behavior Notes Questions with Answers PDF Download – Test 16

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Consumer Markets & Buyer Behavior MCQs – Practice Test 16 PDF Download

MCQ: 76

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing
MCQ: 77

The second step in new product development is

  1. idea generation
  2. product development
  3. idea screening
  4. business screening
MCQ: 78

In business buying process, the group having informal or formal power of approving suppliers is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer
MCQ: 79

According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of

  1. real
  2. win
  3. worth doing
  4. less worthy
MCQ: 80

The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

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Consumer Markets and Buyer Behavior Notes Apps (Android & iOS)

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