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Principles of Marketing MCQs – Practice Test 16 (Chapter 5)

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Consumer Markets & Buyer Behavior MCQs – Practice Test 16 PDF Download

MCQ 76: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as:

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing

MCQ 77: The second step in new product development is:

  1. idea generation
  2. product development
  3. idea screening
  4. business screening

MCQ 78: In business buying process, the group having informal or formal power of approving suppliers is classified as:

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

MCQ 79: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of:

  1. real
  2. win
  3. worth doing
  4. less worthy

MCQ 80: The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as:

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

Consumer Markets & Buyer Behavior Notes App & e-Book – Principles of Marketing Admission Tests

Analyzing Marketing Environment MCQs
Introduction to Marketing MCQs
Company and Marketing Strategy MCQs
Pricing: Capturing Customer Value MCQs
Business Markets and Buyer Behavior MCQs
Pricing Strategy MCQs
New Product Development MCQs
Global Marketplace MCQs

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