Principles of Marketing MCQs – Practice Test 16 (Chapter 5)

Consumer Markets and Buyer Behavior Notes Questions and Answers PDF – Test 16

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Consumer Markets & Buyer Behavior Notes Q&A PDF Download – Practice Test 16

MCQ 76: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as:

promotional pricing
short term pricing
quick pricing
cyclical pricing

MCQ 77: The second step in new product development is:

idea generation
product development
idea screening
business screening

MCQ 78: In business buying process, the group having informal or formal power of approving suppliers is classified as:

user
influencer
decider and gatekeeper
buyer

MCQ 79: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of:

real
win
worth doing
less worthy

MCQ 80: The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as:

freight on board origin pricing
zone pricing
basing point pricing
uniform delivered pricing

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