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Principles of Marketing MCQs – Practice Test 17 (Chapter 5)

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Consumer Markets & Buyer Behavior MCQs – Practice Test 17 PDF Download

MCQ 81: Public relations' can be classified as:

  1. Place
  2. Product
  3. Price
  4. Promotion

MCQ 82: The PLC stage in which recently developed product is made available to customers for first time purchase is called:

  1. introductory stage
  2. business analysis stage
  3. market analysis stage
  4. product marketing stage

MCQ 83: The standard shape of curve of product life cycle is mostly followed by:

  1. product classes
  2. product forms
  3. branding
  4. product perception

MCQ 84: The 'marketing strategy statement' first part consists of:

  1. target market
  2. planned value proposition
  3. sales, profit goals, market share
  4. developing mission statement

MCQ 85: In the product life cycle, the decline stage consists of:

  1. low sales
  2. rapidly rising sales
  3. peak sales
  4. declining sales

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