Principles of Marketing MCQs – Practice Test 14 (Chapter 5)

Consumer Markets and Buyer Behavior MCQ with Answers PDF Download – Test 14

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Consumer Markets & Buyer Behavior MCQ – Practice Test 14 PDF Download

MCQ 66: The forth step in personal selling process after completion of step consisting of approach is to:

prospecting and qualifying
follow up
closing
present and demonstrate

MCQ 67: The strategic business unit with low market share and high market growth is considered as:

Cash Cows
Stars
Dogs
Question marks

MCQ 68: The pricing strategy used to set prices of the products that are must be used with the main product is called:

optional product pricing
product line pricing
competitive pricing
captive product pricing

MCQ 69: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by:

Cost of investment on marketing
Relative market share
Market growth rate
Relative market share plus market growth rate

MCQ 70: The number of intermediaries that made products or services available to final customer are classified as:

flexible channels
chain of channels
channel levels
marketing levels

Consumer Markets & Buyer Behavior MCQ App & e-Book – Principles of Marketing Entrance Exam

Marketing Channels MCQs

Consumer Markets and Buyer Behavior MCQs

Marketing Communications: Customer Value MCQs

Products, Services and Brands MCQs

Company and Marketing Strategy MCQs

Personal Selling and Sales Promotion MCQs

Managing Marketing Information: Customer Insights MCQs

New Product Development MCQs

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