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Principles of Marketing Entrance Exam: Practice Test 14 (Chapter 5)

Consumer Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF Download - 14

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Consumer Markets & Buyer Behavior MCQs with Answers PDF Download: Quiz 14

MCQ: 66

The forth step in personal selling process after completion of step consisting of approach is to

  1. prospecting and qualifying
  2. follow up
  3. closing
  4. present and demonstrate
MCQ: 67

The strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks
MCQ: 68

The pricing strategy used to set prices of the products that are must be used with the main product is called

  1. optional product pricing
  2. product line pricing
  3. competitive pricing
  4. captive product pricing
MCQ: 69

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate
MCQ: 70

The number of intermediaries that made products or services available to final customer are classified as

  1. flexible channels
  2. chain of channels
  3. channel levels
  4. marketing levels
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