Principles of Marketing MCQs – Practice Test 14 (Chapter 5)

Consumer Markets and Buyer Behavior MCQ with Answers PDF Download – Test 14

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Consumer Markets & Buyer Behavior MCQ – Practice Test 14 PDF Download

MCQ 66: The forth step in personal selling process after completion of step consisting of approach is to:

prospecting and qualifying
follow up
closing
present and demonstrate

MCQ 67: The strategic business unit with low market share and high market growth is considered as:

Cash Cows
Stars
Dogs
Question marks

MCQ 68: The pricing strategy used to set prices of the products that are must be used with the main product is called:

optional product pricing
product line pricing
competitive pricing
captive product pricing

MCQ 69: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by:

Cost of investment on marketing
Relative market share
Market growth rate
Relative market share plus market growth rate

MCQ 70: The number of intermediaries that made products or services available to final customer are classified as:

flexible channels
chain of channels
channel levels
marketing levels

Consumer Markets & Buyer Behavior MCQ App & e-Book – Principles of Marketing Entrance Exam

Pricing Strategy MCQs

Personal Selling and Sales Promotion MCQs

Marketing Channels MCQs

Analyzing Marketing Environment MCQs

Retailing and Wholesaling Strategy MCQs

Competitive Advantage MCQs

Products, Services and Brands MCQs

Global Marketplace MCQs

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