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Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 3)

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Company & Marketing Strategy MCQs – Practice Test 5 PDF Download

MCQ 21: The adopter group 'laggards' are:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

MCQ 22: The social class group which earns through exceptional ability is best classified as:

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

MCQ 23: The 'undifferentiated marketing' is also called as:

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

MCQ 24: The Market consists of:

  1. Potential buyers
  2. Actual buyers
  3. Both a and b
  4. None of the above

MCQ 25: The customers of smaller banks are considered as example of:

  1. True friend
  2. Strangers
  3. Barnacles
  4. Butterflies

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