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Principles of Marketing Entrance Tests: Practice Test 2 (Chapter 3)
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Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as
The 'Fit and Polish' consumers seek benefits balance between function and style is an example of
The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as
The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
According to competitive positions, the main focus of market follower strategy is to
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