BBA Marketing Degree Courses

Chapter 3: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ) PDF Download - 2

The Company and Marketing Strategy Multiple Choice Questions (MCQ Quiz) with Answers PDF (Company and Marketing Strategy MCQ PDF e-Book) download Ch. 3-2 to learn Principles of Marketing Course. Solve Company Wide Strategic Planning Multiple Choice Questions (MCQs), Company and Marketing Strategy quiz with answers PDF to learn online educational courses. The Company and Marketing Strategy MCQ App Download: Free educational app for managing marketing effort, marketing strategy and mix career test for online classes business administration.

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Company & Marketing Strategy MCQs with Answers PDF Download: Quiz 2

MCQ 6:

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader
MCQ 7:

The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation
MCQ 8:

The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

  1. branding analysis
  2. premium analysis
  3. competitor analysis
  4. corporate analysis
MCQ 9:

The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

  1. rational concept
  2. reminder concept
  3. creative concept
  4. persuasive concept
MCQ 10:

According to competitive positions, the main focus of market follower strategy is to

  1. multiple niching
  2. full frontal attack
  3. expand market share
  4. follow at a distance

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Company & Marketing Strategy App (Android & iOS)

Company & Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (iOS & Android)