Principles of Marketing MCQs – Practice Test 6 (Chapter 6)

Customer Driven Marketing Strategy MCQ with Answers PDF Download – Test 6

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Customer Driven Marketing Strategy MCQ – Practice Test 6 PDF Download

MCQ 26: The group of nations that are gathered to work for common goals in regulation of international level trade is called:

socio-economic community
economic community
geographical community
geo-political community

MCQ 27: The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as:

straight product marketing
product adaptation marketing
standardized global marketing
adapted global marketing

MCQ 28: The product strategy according to which product is marketed without any change in foreign market is classified as:

product adaptation
straight product extension
product invention
communication adaptation

MCQ 29: The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called:

joint venturing
licensing
exporting
importing

MCQ 30: The marketing strategy which focuses on 'common characteristics' of needs of consumers is called:

mass marketing
segmented marketing
niche marketing
micromarketing

Customer Driven Marketing Strategy MCQ App & e-Book – Principles of Marketing Entrance Exam

New Product Development MCQs

Analyzing Marketing Environment MCQs

Competitive Advantage MCQs

Consumer Markets and Buyer Behavior MCQs

Managing Marketing Information: Customer Insights MCQs

Introduction to Marketing MCQs

Retailing and Wholesaling Strategy MCQs

Global Marketplace MCQs

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