Principles of Marketing Competitive Exam: Practice Test 13 (Chapter 6)

Customer Driven Marketing Strategy Multiple Choice Questions (MCQs) PDF Download - 13

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Customer Driven Marketing Strategy MCQ with Answers PDF Download: Quiz 13

MCQ: 61

The particular communication that must be achieve within definite target audience within specific time is classified as

message decision
media decision
advertising objective
advertising evaluation

MCQ: 62

The customer classification depends on

Potential profitability
Projected loyalty
Both a and b
None of above

MCQ: 63

The marketing of products done by companies by placing ordering and information machines is called

kiosk marketing
offline marketing
telephone marketing
direct response TV marketing

MCQ: 64

The companies that buy and sell only on the internet are classified as

premium companies
direct companies
click only companies
click and mortar companies

MCQ: 65

The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as

inbound social networks
outbound social networks
offline social networks
online social networks

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