Customer Driven Marketing Strategy MCQ App | Principles of Marketing MCQ e-Book PDF | 14
Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 14 (Chapter 6)

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Customer Driven Marketing Strategy MCQ – Practice Test 14 PDF Download

MCQ 66: The potential profitable but less loyal group is of:

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

MCQ 67: The web of computer networks that connects users from all around the world to interact with each other is classified as:

  1. interactive net
  2. internet
  3. intranet
  4. extranet

MCQ 68: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as:

  1. invasion of privacy
  2. spam
  3. virus
  4. deception

MCQ 69: The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as:

  1. event marketing
  2. sponsored marketing
  3. online marketing
  4. off deal marketing

MCQ 70: The suitable example of 'The Selling Concept' is:

  1. Insurance or blood donations
  2. Lenovo
  3. Southwest Airlines
  4. Bottled water industry

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