BBA Marketing Management Exam MCQs – Practice Test 4 (Chapter 9)

Designing and Managing Services Notes Questions with Answers PDF – Test 4

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Designing & Managing Services Notes Q&A PDF Download – Practice Test 4

MCQ 16: The churches, museums and charities are examples of the services of:

government sector
private non-profit sector
manufacturing sector
business sector

MCQ 17: The characteristics of services include:

variability and inseparability
intangibility
perishability
all of the above

MCQ 18: According to categories of services mix, and the products that have no accompanying services are classified as:

tangible goods with accompanying services
pure tangible goods
pure services
major service with minor goods

MCQ 19: Considering the categories of services mix, the meal of restaurant is classified as example of:

pure services
major service with minor goods
tangible goods with accompanying services
pure tangible goods

MCQ 20: The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as:

minor qualities
search qualities
credence qualities
experience qualities

Designing & Managing Services Exam Prep – BBA Marketing Management Notes App & e-Book

Creating Brand Equity MCQs

Integrated Marketing Channels MCQs

Analyzing Business Markets MCQs

Collecting Information and Forecasting Demand MCQs

Competitive Dynamics MCQs

Developing Pricing Strategies MCQs

Crafting Brand Positioning MCQs

Product Strategy Setting MCQs

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