BBA Marketing Management Competitive Exam MCQs – Practice Test 5 (Chapter 9)

Designing and Managing Services MCQs with Answers PDF Download – Test 5

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Designing & Managing Services MCQs – Practice Test 5 PDF Download

MCQ 21: The pricing technique which transfer from off-peak periods to peak periods is classified as:

complementary pricing
differential pricing
reservation pricing
non-peak pricing

MCQ 22: Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as:

tangible goods with accompanying services
pure tangible goods
pure services
major service with minor goods

MCQ 23: The services provide by the companies that are beyond the performance and functioning of the product are classified as:

empathy services
value-augmenting services
facilitating services
assurance services

MCQ 24: The banks, hotels, airlines, law firms and insurance companies are example of services of:

government sector
private non-profit sector
manufacturing sector
business sector

MCQ 25: The determinants of service quality in service-quality model includes:

reliability and empathy
responsiveness
assurance and tangibles
all of the above

Designing & Managing Services MCQs App & e-Book – BBA Marketing Management Competitive Exam

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