BBA Marketing Management MCQs – Practice Test 2 (Chapter 9)

Designing and Managing Services MCQ with Answers PDF Download – Test 2

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Designing & Managing Services MCQ – Practice Test 2 PDF Download

MCQ 6: The kind of qualities that buyers used to evaluate before purchasing the product are classified as:

search qualities
credence qualities
experience qualities
minor qualities

MCQ 7: The services such as repair and installation services are classified as:

empathy services
value-augmenting services
facilitating services
assurance services

MCQ 8: According to service quality model, the ability to provide the service accurately and dependably is classified as:

empathy
reliability
responsiveness
assurance

MCQ 9: The marketing which describes the skills to serve the clients is classified as:

interactive marketing
internal marketing
external marketing
descriptive marketing

MCQ 10: The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate:

purchase cycle cost
cost of responsiveness
life cycle cost
assurance cost

BBA Marketing Management Notes App & e-Book – Designing & Managing Services Exam Prep

Developing Pricing Strategies MCQs

Product Strategy Setting MCQs

Designing and Managing Services MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

Integrated Marketing Channels MCQs

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