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BBA Marketing Management MCQs – Practice Test 2 (Chapter 9)

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Designing & Managing Services MCQ – Practice Test 2 PDF Download

MCQ 6: The kind of qualities that buyers used to evaluate before purchasing the product are classified as:

  1. search qualities
  2. credence qualities
  3. experience qualities
  4. minor qualities

MCQ 7: The services such as repair and installation services are classified as:

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

MCQ 8: According to service quality model, the ability to provide the service accurately and dependably is classified as:

  1. empathy
  2. reliability
  3. responsiveness
  4. assurance

MCQ 9: The marketing which describes the skills to serve the clients is classified as:

  1. interactive marketing
  2. internal marketing
  3. external marketing
  4. descriptive marketing

MCQ 10: The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate:

  1. purchase cycle cost
  2. cost of responsiveness
  3. life cycle cost
  4. assurance cost

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