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MCQ 16: The calculation of 'area market potential' includes the methods which are:

  1. market-buildup method
  2. multiple-factor index method
  3. chain-ratio method
  4. both A and B

MCQ 17: The analysis of society is based on views of ourselves, others and nature is classified as:

  1. demographic analysis
  2. socio cultural environment analysis
  3. competitor's analysis
  4. natural environment analysis

MCQ 18: The past sales analysis techniques do not include in:

  1. time-series analysis
  2. exponential ratio method
  3. exponential smoothing
  4. econometric analysis

MCQ 19: The distance between market potential and minimum demand is said to be:

  1. price sensitivity
  2. market sensitivity
  3. market sensitivity of demand
  4. product sensitivity

MCQ 20: The comparison of potential and current levels of market demand is called:

  1. market penetration index
  2. target market index
  3. potential market index
  4. available market index

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