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MCQ 6: The sales forecast is graphically shown, the horizontal axis shows:

  1. raw material cost
  2. production
  3. sales
  4. marketing effort

MCQ 7: The index showing that it is expensive to attract few or more prospects is referred in:

  1. low market penetration index
  2. strict demand
  3. high market penetration index
  4. stretched market penetration index

MCQ 8: The marketing intelligence helps to gather:

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

MCQ 9: The sales goals set for company division or product lines are referred as:

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

MCQ 10: The system with special equipment, people and methods to gather and analyze information for marketers is called:

  1. management information system
  2. marketing information system
  3. financial information system
  4. corporate information system

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