Collecting Information and Forecasting Demand Study App | BBA Marketing Management MCQ e-Book PDF
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MCQ 6: The sales forecast is graphically shown, the horizontal axis shows:

  1. raw material cost
  2. production
  3. sales
  4. marketing effort

MCQ 7: The index showing that it is expensive to attract few or more prospects is referred in:

  1. low market penetration index
  2. strict demand
  3. high market penetration index
  4. stretched market penetration index

MCQ 8: The marketing intelligence helps to gather:

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

MCQ 9: The sales goals set for company division or product lines are referred as:

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

MCQ 10: The system with special equipment, people and methods to gather and analyze information for marketers is called:

  1. management information system
  2. marketing information system
  3. financial information system
  4. corporate information system

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Designing and Managing Services MCQs
Analyzing Consumer Markets MCQs
Competitive Dynamics MCQs
Creating Brand Equity MCQs
Identifying Market Segments and Targets MCQs
Developing Marketing Strategies and Plans MCQs
Collecting Information and Forecasting Demand MCQs
Creating Long-term Loyalty Relationships MCQs

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