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The "Collecting Information and Forecasting Demand Quiz" App Download (Android & iOS): Purchase of customer information from outside firms and vendors is classified as; MCQ with answers: market information system, marketing intelligence system, market development system, and market record system. Learn Services Differentiation Quiz Questions, download Google Book (Free Chapter) for digital communication strategies.

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MCQ 11: The market consists of a set of consumers having income, access and interest in a product is called:

  1. target market
  2. penetrated market
  3. potential market
  4. available market

MCQ 12: The purchase of customer information from outside firms and vendors is classified as:

  1. marketing intelligence system
  2. market information system
  3. market development system
  4. market record system

MCQ 13: The customer's activity which is often unpredictable and short lived is the best classified as:

  1. marketing shade
  2. short-term marketing wave
  3. fad
  4. fade

MCQ 14: In a market, the group of consumer's who are currently buying the company's product are classified as:

  1. target market
  2. available market
  3. penetrated market
  4. potential market

MCQ 15: The demand of market corresponding to the level of industry is called as:

  1. market forecast
  2. demand forecast
  3. product forecast
  4. market share forecast

BBA Marketing Management Quiz App & e-Book – Collecting Information & Forecasting Demand Certification Guide

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