Marketing Research Quiz Questions and Answers PDF - 65

MCQ 321: Marketing myopia is to pay attention to

1. Product offered by company
2. Benefits produced by products
3. Experiences associated with products
4. None of above

MCQ 322: The major product variables that retailers must consider includes

1. services mix
2. product assortment
3. store atmosphere
4. all of above

MCQ 323: The 'customer markets' & 'publics' are included in company's environment called

1. Macro environment
2. Microenvironment
3. Both a and b
4. None of above

MCQ 324: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

1. selective market
2. super market
3. extensive market
4. exclusive market

MCQ 325: In the product life cycle growth stage, the marketing objective is to

1. create product awareness
2. maximize the market share
3. defend market share and profits
4. reduce expenditure