Public Policy and Marketing Quiz Questions and Answers PDF - 25

MCQ 121: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as

1. cash discount
2. seasonal discount
3. functional discount
4. quantity discount

MCQ 122: The 'preplanned funeral services' are classified as

1. unsought services
2. augmented services
3. industrial services
4. specialty products

MCQ 123: The way in which two or more transportation modes are used together is classified as

1. intra-model logistic network
2. intermodal logistic network
3. intermodal transportation
4. intra-model transportation

MCQ 124: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

1. rational concept
2. reminder concept
3. creative concept
4. persuasive concept

MCQ 125: The researcher interviews specific number of people in

1. stratified random sample
2. quota sample
3. simple random sample
4. convenience sample